Farewell Boleyn
Earlier this week, I had the great pleasure of joining David Gold, Karren Brady and the West Ham United team at their special Farewell Boleyn dinner at the London Hilton. Next season, the team move into their exciting new home at the Olympic Stadium. And what a legacy they're leaving behind.
While West Ham's heritage is strong, it is indicative of their forward-thinking nature that they are investing in this thrilling new move.
To me, business is done best when the traditions of the past are fused with the innovativeness of our future. That is how I run Apsley. Our heritage is decades-strong, but our bespoke styles continue to evolve to suit our clients. A classic will forever remain a classic, but in the ever-changing world of fashion, one must not stand still.
Apsley were there to bring style to the beautiful game for the last six of the Boleyn years. Upton Park's famous ground will be missed, and I would like to wish West Ham nothing but success for future seasons in their new home.
Best wishes,
Arshad Mahmood
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