I don't define luxury. You do.

Apsley don't define service or luxury - you do. Whether it’s hotels, suits or street dumplings in Kowloon, your view matters.

As a tailor, I never try to tell people how great my service is or that my suits are luxurious. That’s because I am a consumer too, and as I travel Australia this month meeting clients new, young and old, I am being surprised by great service every day. I am enjoying some lovely hotels that, no matter their star-rating, are providing me with touches of luxury.

I, the customer, am deciding what great service and luxury look like – not the hotel managers, restaurant staff or taxi drivers. It is me. If you travel the byways of the world and you want a bar in Pall Mall or street dumplings in Hong Kong, I know the best. I can offer a personal recommendation, then it is up to you to try and decide.

When it comes to Apsley Tailors, I am asking you to put me and my team to the test. I want to sell you a suit – a suit stitched perfectly, cut perfectly and made with style for your unique needs.

Buy a bespoke two-piece suit in a stunning Super 120s fabric for just £650.* That’s a saving of hundreds on the original price. 100% handmade, uniquely crafted, and always comfortable. Nothing less than the pursuit of perfection will do for Apsley and our valued clients.

I will not be the one to call it a luxury suit, nor a five-star service. Only you can make that call. But try us out and see for yourself.

What I am going to do is show you some recommendations from people like you who buy our suits. They buy their suits from Apsley and bestow great praise on my team of tailors.


“Thank you to the wonderful people at Apsley who gave me a great selection of fabrics and styles for my new outfit. The customer service was brilliant and I couldn’t have asked for more.”

- Oliver G-L, London

“I had a jacket tailored by Apsley and it was one of the best sartorial experiences I have had. Excellent choice of fabrics, attention to detail, style advice and friendly service combined to give a lasting look-good, feel-good result.”

- Peter M, London

“Thank you for the suit and shirt you made for my husband. It was for our daughter’s wedding and he looked like the perfect father-of-the-bride on the day.”

- Shally S, London


The Apsley service remains the same for all our clients, regardless of the suit they buy. We count a loyal customer by decades, not years, and we know that relationships like that start with just one suit.

I hope you accept my challenge, come and see us, talk to us, make sure you feel happy and then buy a fantastic suit. And the next time I see you, tell me about the suit and service and ask me about the best street dumplings in Kowloon.

To take up the challenge, call us on 0207 925 2238 or visit the Apsley showroom on London’s Pall Mall. Also, make sure you're following Apsley Tailors UK on Facebook and Twitter for more great offers.


*Offer must end 31st March 2017.

Best wishes,

Arshad Signature

Arshad Mahmood


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