Made to Measure- Take Advantage of Enclothed Cognition

Thousands of years ago, clothing was invented primarily to protect us from adverse environmental conditions. Fast-forward to this present day, this function is still very much observed albeit with more tweaks. The clothes we put on have a powerful effect on how people see us as they are an implicit non-verbal expression of our unique personalities. For example, donning a made to measure suit for a job interview or a first date, communicates self-confidence. 

We, however, tend to ignore something more important than other people’s perception of us. Did you know that the clothes you wear have a significant impact on how you perceive yourself? It does not end there, the clothes you put on also affects your attitude, performance, and social interactions. Researchers have coined this phenomenon enclothed cognition. 

Enclothed Cognition is the term for the systematic influence that clothes have on the wearer’s psychological processes.” This means that putting on a particular cloth will tune your mood and behaviour to match the expectation that the said outfit triggers in your mind. For example, several experiments were carried out in which students putting on white coats (synonymous with scientists and attention to detail) made half fewer mistakes than students who did not. Think about the first time you put on a perfectly-fitting made to measure suit. How did you feel? Bet you felt more confident in yourself and your ability to carry out certain tasks.  

How can you take advantage of enclothed cognition? You can make use of this powerful phenomenon by consciously choosing outfits which depicts a specific feeling. Want to feel more powerful and confident? Purchasing a made to measure suit will accomplish that as well as improving your overall look and speaking in your favour. You can trust Apsley Tailors to make that a reality. Get in touch with us to step into the lifestyle you have always dreamed of. 


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